Core Values

Freedom and Independence

“At TETON, our belief in the value of employees is so deeply embedded that we don’t even have an attendance policy; whether you work in the office or at home, you are expected to be gone when you need to and be responsible about how your absences affect others. Though not always perfectly implemented, the TETON philosophy is that the more we respect your freedom, the better the whole venture runs.”
–Heather, President

“It’s tremendously powerful when I can choose what I do during the day and in the order in which I do things, but at the same time have the responsibility to work with others in a very positive way. That to me is the definition of the best job in the world!”
–Scott, Co-founder  

Always Learning, Never Learned

“I feel like I’m learning something every single day.”
–Linda, Client Services Manager 

“You’re going to go so much farther in life, if you maintain an attitude of humility . . . there is more I can learn, there is more I can gain from this experience . . . you’re continuing to progress and become happier.”
–Brandon, Creative Director

 “Education is a lifelong endeavor.”
–Scott, Co-founder 

 “When you learn how to do something you have the ability to be of more service.”
–Lori, Client Services Associate 

Collaboration

“Collaboration is when two or more people work together to solve a problem or take advantage of an opportunity, and together they come up with an idea that’s better than any of the ideas they might have had to begin with.”
–Scott, Co-founder

“At TETON, we try to involve everybody in the discussion who has a stake in the outcome. The greater the outcome affects you, the more you should be part of the decision making.”
–Heather, President

Do It Right

“It wasn’t just about doing something. It was about doing it correctly. Giving it my best. Not giving up or turning around. Not finding excuses. Or telling myself stories that would hinder my growth. It was simply three words: Do it Right.”
–Scott, Co-founder

“It’s important to recognize that doing it right is also a progression. We’d be mistaken if we thought do it right means perfection. We need to guard against perfection being the enemy of good. Do It Right is not perfection. It simply means being better today than I was yesterday. Being better tomorrow than I am today. It comes down to trajectory.”
–Scott, Co-founder

“At TETON Sports, we have a very long Not–To–Do list as opposed to the traditional To–Do list. We do just a few things, but like to think we do them well. If we investigate something and don’t believe it will work for us, we don’t do it, no matter who else is doing it and no matter how pretty the brochure for it might be. We’ve watched other companies spread themselves too thin. We believe our list of what not to do is really what keeps us in business.”
–Scott, Co-founder

Empathy

“Empathy is understanding your perspective. I don’t have to take your point of view. But I have to understand your point of view. The more I understand you, the more I understand what you’re going through, the more empathy I can have for you, the better I can perform for you.”
–Scott, Co-founder

“When we act with empathy, we search for things we have in common. Because when we find things in common, it’s just that much easier to connect.”
–Scott, Co-founder

“Asking, what is it about your job that I can make better?”
–Scott, Co-founder

Loyalty

“Staying true to someone or something even when other things call attention.”
–Brenden, Warehouse Manager

“Loyalty, true loyalty, comes in times of need and usually requires sacrifice. Rarely is it convenient. It’s unselfish. It’s allowing love for someone or something to outshine the sacrifices and the inconveniences. It’s putting aside your own desires and your own “to-dos” to help satisfy the need of someone else. I would consider loyalty one of the highest forms of respect.”
–Brenden, Warehouse Manager

“Loyalty means caring about others and their success as much as you care about your own. When you are loyal to someone, you are generous with their flaws and willing to give them the benefit of the doubt because you are committed to them and their relationship is important to you.”
–Heather, President

“Loyalty is remaining true and firm, even when the going gets tough. Loyalty is giving people the benefit of the doubt. Loyalty is giving it your all, even when you’re not feeling it. Loyalty is having grit through the thick and the thin. Loyalty is staying true to the company’s core values and culture. Loyalty is doing what you know is right, even if it’s not the popular opinion. Loyalty is having someone’s back and you know they have yours, too!” 
–Julie, Director of Finance and Employee Services

“Loyalty helps you feel good about what you’re doing even in the down times because you’re working with others toward a common goal that you are all loyal too. And in the end, that loyalty brings strength and resilience to your organization, no matter what that organization is.”
–Linda, Client Services Manager

Initiative

“Seeing something that needs to be done and taking action to do it.”
–Scott Holmes, Co-founder

“Realizing that you are responsible for how you approach things. Realizing that your actions can make a difference, so you should always step up and do everything you can. Don’t wait for somebody else to give you permission. Just get in there and do the right thing.”
–Heather, President

Grit

“Sticking to it. Enduring. Not giving up. Just . . . determination, intense determination . . . even when the going gets tough, I’m not going to give up.”
–Scott, Co-founder

 “Success is never final. And failure is never fatal. It’s courage that matters. That is grit.”
–Scott, Co-founder

“You decide when you get off the mountain. Not other people. Nobody can push you off the mountain unless you weaken your resolve and start believing you don’t deserve to be there.”
–Heather, President 

“I may not be as smart or pretty or funny as other people. But I’m tougher than almost anybody. If you need someone who will keep going by sheer willpower, I’m your girl.”
–Heather, President 

Leave Nothing to Chance

“This whole return-and-report concept . . . it takes the assumption out, and it makes me sure of what happened.”
–Scott, Co-founder

What could go wrong is a thought process you should go through to determine if [you’ve] left something to chance or not. Think about all the various scenarios of what could go wrong and just account for it.”
–Scott, Co-founder

“We want to do business with people that we trust. We trust people who have our back. We trust people who leave nothing to chance. We trust people who are looking at things not only from their perspective, but from my perspective. The core value of Leave Nothing to Chance results in a relationship built on trust.”
–Scott, Co-founder

Win-Win-Win

“Win-win-win means always looking out for the interest of more than two parties (and frequently somebody who’s not in the room) . . . and why am I doing that? Because I value long-term relationships.”
–Scott, Co-founder

“We have several core values that when you really peel back the onion, you see that right at its center is humility. This is one of them. This really only works if the parties involved are humble enough to want to see the other parties win. It happens so often that people’s definition of win is to have the other party lose . . . but if you do that, you also damage yourself in the process.”
–Scott, Co-founder

Do More with Less

“Anytime we get the idea that do more with less means we’ve got to be more frugal, we’ve got to spend less money, I think that is a thought process gone wrong as it relates to this core value at TETON. It’s about spending money the best possible way to meet your goals.”
–Scott, Co-founder

“Our products are less expensive because we do more with less. We make our products for people that are just everyday people. Not [only] the people who can afford to go on these huge expeditions. People that just want to get outdoors and enjoy life.”
–Brittany, Client Services Associate

“How can I be more efficient with what I’m doing, and then how can I help my department be more efficient, and then how can I help the company be more efficient.”
–Scott, Co-founder

“Do your best with less, and the job always finds a way to get done.”
–Matt, Assistant Warehouse Manager

Results-Focused Systems

“This is important. It’s all about recognizing that we are each part of a bigger ecosystem, that we operate in a network or system of processes and people rather than in isolation. And if you don’t build a context—systems, accountability, motivation—that helps people be successful, then no matter how good we are individually, none of us will reach our top potential. This core value is about paying attention to the environment in which we work, the tools we use to do our jobs, and the ways we interact with each other and making sure that those things help us all be better.”
–Heather, President